![]() For example, serif fonts come off feeling more traditional and serious as opposed to cursive fonts which tend to be more quirky and fun. Select font types and fonts with styles that align well with your brand. So, there’s no shame in choosing classics if they get the job done. However, font selection and pairing aren’t about how you feel about your website’s typography, it’s about how comfortable your visitors are in reading it. ![]() There are some web designers who are reluctant to use typefaces like Helvetica or Times New Roman because of how overused they are. ![]() What you should be more cognizant of, then, is the sizing and spacing of your characters instead as that does have an effect on readability and legibility. While other font types - like overly decorative ones - may be too difficult to read outside of large header text, designers have a lot of options in terms of how they style the text on a page with serif and san serifs. Because computer screens were too lousy to render serifs properly, attempting serif type at body-text sizes resulted in blurry letter shapes.” “The old usability guideline for online typography was simple: stick to sans-serif typefaces. san serif texts - at least at smaller sizes.Īs screen resolutions have vastly improved over the years, typographers have been able to create font faces in both styles that are equally as readable. However, studies have shown that there’s little difference in how quickly or easily people can read serif vs. ![]() One of the reasons why san serifs were long thought to be a better choice than serifs for online text was because of their high readability. We have some examples of how to use sans serifs in both body and header placements below. That said, if you find a sans serif with distinct letterforms (even without the serifs), don’t be afraid to experiment. If you’re designing a page with over 600 words, it wouldn’t be a bad idea to use a serif in the body text for this very reason. The serifs (feet) at the tops and bottoms of the characters make it easier for readers to distinguish between similar-looking characters like the uppercase “I” and lowercase “l”, so there’s no slowing down due to comprehension issues. One of the reasons why serifs are heavily preferred in literature and newspapers is because of legibility. In our guide to the best fonts for websites, we summarized the key characteristics to look for: There’s just too much that can go wrong in font pairing if you don’t take the time to understand how fonts fit together. The website claims that the company takes a youthful and innovative approach to business, which is why the retro fonts seem so out of place.A fun and unique cursive font introduces visitors to the business, only for a too-small and super-simple body font to contradict that first impression.Two boring fonts make a lengthy blog post very difficult to read and you end up skimming through the headers to see if you can piece the story together that way.I’m sure you’ve encountered scenarios like these in your journeys around the web: Not only are you pairing fonts with each other you’re pairing them with your web design, too. When you add this extra layer of complexity to the mix, things can get tricky. Websites need more than one font - to establish hierarchy, to keep visitors engaged with lots of text, and to subliminally tell visitors more about the brand’s personality and approach.
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